Conflation is the tech industry's equivalent of macroeconomic inflation. Whenever it rears it head, we lose value courtesy of diminishing productivity.
Looking retrospectively at any technology failure -- enterprises or industry at large -- you will eventually discover -- at the core -- messy conflation of at least one of the following:
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Data Model (Semantics)
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Data Object (Entity) Names (Identifiers)
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Data Representation Syntax (Markup)
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Data Access Protocol
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Data Presentation Syntax (Markup)
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Data Presentation Media.
The Internet & World Wide Web (InterWeb) are massive successes because their respective architectural cores embody the critical separation outlined above.
The Web of Linked Data is going to become a global reality, and massive success, because it leverages inherently sound architecture -- bar conflationary distractions of RDF. :-)