Mars Blackmon is a fictional character in the film She's Gotta Have It (1986), played by its writer/director, Spike Lee. In the film, he is a "Brooklyn-loving", sports-loving, die-hard New York Knicks fan. During the late 1980s and early 1990s, "Mars Blackmon" became the primary pitchman in Nike commercials for Air Jordans, the basketball shoes worn by Michael Jordan.